MISSION

Empowering
Designer
Founders_

We're transforming the startup ecosystem by enabling more designers to build and scale successful companies.

Our Vision_

A world where designers can seamlessly transform their creative expertise into successful businesses, bringing human-centered innovation to every industry.

We believe that designers' unique perspective and problem-solving abilities make them natural entrepreneurs, capable of building revolutionary companies.

Our Values_

Design-First Thinking_

We believe great businesses start with understanding human needs and creating elegant solutions through design thinking.

Community-Driven_

Success is amplified through shared knowledge, experiences, and support within our global community of designer founders.

Continuous Innovation_

We constantly evolve our platform and methodologies to stay ahead of industry trends and founder needs.

The Market_

497,000+

Digital designers in US and EU markets

Source: U.S. Bureau of Labor Statistics, 2023

37%

Designers interested in founding startups

Source: AIGA Design insights

$18.9B

Design tools and education market size

Source: Grand View Research, 2023

The Impact of Design_

McKinsey Design Index_

Top-quartile design-led companies outperformed industry-benchmark growth by as much as two-to-one in revenue and returns to shareholders.

Source: McKinsey: The Business Value of Design, 2023

Revenue Growth +10%
Shareholder Returns +17%

Design Value Index_

Design-centric organizations outperformed the S&P 500 by 211% over a 10-year period.

Source: Design Management Institute: Design Value Index, 2022

Market Performance +211%

ROI of Design Systems_

Companies implementing design systems saw 6x faster product development and achieved ROI of 172% within 3 years.

Source: Forrester: The Total Economic Impact™ Of Design Systems, 2023

Development Speed 6x Faster
ROI 172%

Design Unicorns_

Brian Chesky & Joe Gebbia

Airbnb

RISD-trained designers who revolutionized hospitality through design thinking

Founded: 2008

Market Cap: $86.5B (2024)

Background: Industrial Design, Graphic Design

Melanie Perkins

Canva

Designer who democratized graphic design through intuitive software

Founded: 2012

Valuation: $40B (2023)

Background: Design & Communications

Dylan Field

Figma

Transformed collaborative design through web-based tools

Founded: 2012

Exit: $20B (Adobe, 2022)

Background: Product Design

Tools & Platforms_

Tobi Lütke

Shopify

Designer-developer who built the future of e-commerce

Founded: 2006

Market Cap: $98.6B (2024)

Background: Web Design & Development

Evan Sharp

Pinterest

Designer who redefined visual discovery and curation

Founded: 2010

Market Cap: $20.4B (2024)

Background: Architectural Design

Stewart Butterfield

Slack

Designer who revolutionized workplace communication

Founded: 2013

Exit: $27.7B (Salesforce, 2021)

Background: Web Design

Rising Stars_

Vlad Magdalin

Webflow

Designer making web development accessible to creators

Founded: 2013

Valuation: $4B+ (2023)

Background: Product Design

Sahil Lavingia

Gumroad

Designer empowering creators to monetize their work

Founded: 2011

Revenue: $30M+ ARR (2023)

Background: Product Design

Danny Trinh

Clay

Designer reimagining personal CRM and networking

Founded: 2020

Latest Round: Series A

Background: Product Design at Path

Agency to Product_

InVision

Clark Valberg

Agency founder who built design collaboration tools

Founded: 2011

Peak Valuation: $2B

Background: Design Agency Owner

Metalab

Andrew Wilkinson

Designer who built both agency and product empire

Founded: 2006

Notable: Built Slack's first interface

Background: UI/UX Design

Abstract

Josh Brewer

Former Twitter design lead turned product founder

Founded: 2015

Latest Round: Series C

Background: Design Leadership

Start Your Mission_

Be part of the movement transforming designers into successful founders.